SEOWONTECH / CI
The CI of SEOWONTECH Co., Ltd. embodies the motto of creating an innovative new entity by merging two distinct individual units. It visually represents the identity of SEOWONTECH through two simple images of human figures that form an ‘S’ shape when combined. This symbolizes the integration of “yarn and yarn,” “people and company,” “company and company,” and “technology and nature,” presenting a new vision through harmonious cooperation.
DUPLON / BI
The DUPLON logo, consisting solely of a wordmark in a solid, undecorated typeface, signifies the high quality and reliability of products manufactured by SEOWONTECH. It represents the essence of DUPLON hybrid yarns, which merge two or more different types of yarns to capture their individual strengths, such as sensitivity, functionality, and elasticity. This identity is conveyed through subtle shading and gently curved lines within the typeface.
RETRON / BI
RETRON is the upcycling brand of SEOWONTECH Co., Ltd., created from recycled PET bottles. The name embodies the concepts of “Retro,” “RET (recycle PET),” and “re+lon,” signifying a return to nature for a better world. It represents an eco-friendly product brand that pursues sustainability for future generations, leveraging the technological prowess of a global eco-friendly materials company.
REOCEL / BI
REOCEL is SEOWONTECH Co., Ltd.’s eco-friendly Lyocell material brand, embodying the meanings of Recovery, ECO, and Lyocell. Inspired by the design motifs of trees and forests, it reflects the characteristics of REOCEL products made from wood pulp. It is a world-leading eco-friendly Lyocell material brand, dedicated to not harming humans or the environment and striving for the recovery of the planet